The Thing Nobody Looks At
Turn a drinks can upside down. The base is not flat. It curves up into the can in a smooth dome, with a narrow ring…
Source: Wikimedia Commons
In 1960 a decorated tin was printed flat. Sheets of tinplate went through a press one colour at a time, and each colour had to be baked hard…
A takeaway coffee lid has a large opening you drink from and, on most designs, a small hole on the opposite side of the dome.
People assume the small one…
On each end of a box of kitchen foil, cling film or greaseproof paper there is a small perforated oval or rectangle, printed with an instruction that nobody reads.
Push…
Every box of shoes, every new handbag, every electronic device arrives with a small paper packet of beads marked with instructions not to eat it, and almost all of them…
On the crimped end of a toothpaste tube there is a small coloured rectangle, and a very large number of people believe it is a code.
Green means all natural.…